Flexibility is the core of Novotel’s design strategy. Focused on delivering personalized guest experiences, Novotel’s design strategy adapts to market needs, length of stays, and location, with varying levels of investment. Featuring multifunctional spaces that effortlessly transition from work to leisure, along with diverse services and a comfortable atmosphere, Novotel reshapes hospitality through four distinct concepts: RF Studio, Metro, Sundukovy Sisters, and Hypothesis – showcasing innovation and adaptability.